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The patent filed by Sony Computer Entertainment America?was filed?last July with the aim of it being that it will stop ?playing of the interactive content,? and then display an advertisement for yo, after which it will allow you to go back to that pesky game you have been playing. Though its not all bad, the system will warn you before its stops the game so its not all bad, right?
?A method for use in advertising includes initiating playing of interactive content, suspending playing go the interactive content, displaying an advertisement, and resuming playing of the interactive content.?
The advertising server will send a bat signal out to all the systems running the software and will display it to all gamers simultaneously with the advantage being that multiplayer games will all be paused at the same time rather than pausing at different times.
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