Thursday, August 2, 2012

Utilizing Cellular Marketing and advertising Such As A Professional ?

Mobile phone advertising and marketing is among the latest kinds of advertising, yet it actually incorporates elements of many of the oldest and well established techniques. Lots of the very same principles that pertain to other kinds of marketing will affect mobile phone advertising and marketing too. Even so, there are several noteworthy variations. This short article offers some stable advice on receiving the very best out of this fantastic marketing method.

When you have a big cell phone marketing and advertising listing and are preparing to possess a significant company celebration or perhaps a selling deliver a reminder just a little before it starts off, unless it?s an earlier morning deal. Contacting your clients and reminding them about product sales will keep the big event fresh with their thoughts.

When you consider things to consist of on the cell phone web page, keep in mind that it?s important to say as much as it is possible to with very little duplicate as possible. Customers visiting your cell phone site do not possess some time to dig down into web page soon after site of bloated, keyword-stuffed written content to get the beneficial details they really want. Mobile phone marketing and advertising copy should be concise and crystal clear.

To create a very good mobile marketing plan, perform an usability test ahead of releasing the marketing campaign. You can expect to defeat the purpose of your promotion in the event you send communications which do not work or are inadequate. Test out your campaigns in your friends and co-workers initial.

If you decide to include SMS messaging included in your cell phone marketing plan, you ought to definitely condition how often communications will be delivered when clients opt-in, and get a simple way to opt-out. Sms messages could become annoying because of notifications. Customers could truly feel angry about the volume of texts they can be receiving. Build your consumers informed they can opt-into be given your SMS and become liable for the maximum amount of emails you may transmit monthly. When you are sincere, customers will rely on you and your manufacturer.

Pick the best target market for the advertising efforts, and ensure that your content material is beneficial in their eyes. In the event you send out messages to strangers, you must make it really worth their time. A coupon to get a price reduction at a stylish eating place might interest affluent business owners electronic products customers may reply better to a sneak peek in a manufacturer-new gadget. When your target market involves middle-school people, you must send mail messages that are loved ones friendly.

Equipped with this knowledge, you?ll be on your journey to mobile phone advertising and marketing achievement. There is a world of information out there you need to synthesize. Considering this, you may polish your very own plan and desired goals, and help promote your business.

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Source: http://all-articles-directory.com/utilizing-cellular-marketing-and-advertising-such-as-a-professional-2/

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Daily Kos: KosAbility: Caregiving while Disabled (Part II)

Now, in retrospect, I understand that none of us had realistic expectations for Mother, not she herself, not the doctors and other professionals involved in her care, and certainly not I.

The physicians, each highly qualified specialists in their respective fields, were put in the impossible position of planning a course of treatment and prognosticating based on insufficient data. ?While longevity rates have expanded radically over the years, few major rehabilitation patients are in their nineties. ?So, while it may very well be true that most patients with a fracture similar to my mother's regain functioning, on average, in three to six months, there haven't been enough cases of 90-year-olds recovering from such fractures to factor in her slower rate of healing, and the effects of her accelerating aging processes.

This was further complicated by the fact that professionals these days, appropriately so, are taught to involve the patient in the decision-making process. ?So, when Mother said that her goal was independence, they took that seriously. ?The fact of the matter is that Mother was far from independent before she fell. ?Although she still thinks of herself as a seamstress and had a fabulous sewing room, she hadn't sewn a stitch for upwards of a decade. ?She hadn't been cooking for at least as long, going to the senior center or to a restaurant with friends for the mid-day meal most days, and "grazing" on snacks of dry cereal, cottage cheese and fruit, or other items requiring no cooking the rest of the time. ?I was driving her everywhere she went, conducting her business affairs and her shopping. ?I was putting up her meds once a week, and reminding her to take them. ?She had a housekeeper.

So, what she really meant when she said she wanted to be independent was that she wanted to stay at home. ?It didn't mean she really wanted, or was even able to do the things necessary to accomplish that.

Hiring full-time caregivers was simply not an option. ?It was unaffordable, and frankly, the quality of care is spotty to say the least. ?(I have horror stories, but that would take a whole diary in and of itself, and includes everything from serious bruising from improper transfer techniques to nearly setting the house on fire during a cigarette break.)

Doing it all myself was likewise not an option. ?It was breaking my health, and put my professional life seriously at risk. ?(There's a limit to how long one can extend a leave of absence and have any assurance of being welcomed back.) ?By the time not one but two Easters had come and gone during this last bout of full-time caregiving, and nearly two more full years of my having left my home for a short stay away, we had cut back on the outside caregivers' hours to two hours in the morning and again at bedtime. ?I was doing round-the-clock care the rest of the time. ?I was exhausted.

So, in May, our morning caregiver needed to take a vacation, and the other was going into a CNA training program. ?Mother checked into a local assisted living facility for a two-week "respite" stay. ?While there, a permanent apartment came available at the place, and she decided to take it. ?I hated like heck that we were abandoning the goal of keeping her at home until it was time for her to, as she put it, "be taken out in a box." ?But, I was very relieved that she made the decision on her own, and that I could start making plans for my own future again.

Here are some mistakes I made along the way. ?I think I've learned from them. ?I'm not relating them to browbeat myself. ?I did the best I could. ?But by relating them here, I'm reinforcing them as a learning tool for myself, and perhaps some of you reading this may see some benefit in knowing about the pitfalls I failed to recognize.

1. ?I didn't pay attention soon enough.

Mother appeared to be functioning at a much higher level than was actually the case, and for a very long time. ?Her house had a fairly tidy appearance. ?There were no overt indications that her business affairs were other than in order. ?It wasn't until I had to temporarily take over her affairs while she was in the hospital that I saw that bills were being overlooked, or overpaid. ?A lot of decisions were being made by default to her financial detriment. ?In almost every aspect of her life, just under the glossy surface was chaos. ?I should have started asking some questions, and requesting to be involved sooner. ?It would have made stepping in when I did much smoother.

2. ?I let her buffalo the professionals.

When she minimized her difficulties, or exaggerated her activities, I should have let her professionals know they were getting inaccurate information. ?Perhaps it would have led to more realistic goals being set. ?I didn't want to embarrass her, or initiate conflict. ?Despite the difficulties in diagnosing and prognosticating in the case of a 90+ year-old with multiple health issues and a severe traumatic injury, it certainly helps to be getting accurate information from the patient and family.

3. ?I needed to care more about myself than I did about protecting her assets.

Specifically, I needed to hire more help. ?We cut it to the bone because she had run through most of her savings, and we were looking at having to liquidate assets she didn't want to lose. ?My health and well-being were more important than those things. ?I won't play the what-if game, nor beat myself up. ?I am, however, going to factor such considerations higher on my priority list in future.

So, where do I go from here?

Professionally, I'll know more soon. ?I'm in consultation with my superiors, and we are getting closer to having a plan in place which will put me back into my field on a part-time basis before years' end.

Health-wise, I'm already doing better. ?Mother had only been in assisted living for a month when I had the first normal EKG I'd had in over a year, and that's with no other regimen changes. ?Just getting a full night's sleep most nights makes an incredible difference in one's health and well-being.

Socially and Avocationally, I'm slowly reintegrating. ?After so long a period of having to say "no," when invited out or asked to participate in things, people quit calling. ?I'm getting back in touch, but not too fast. ?I don't want to trade one circumstance of being over-committed for another. ?My renewed participation in KosAbility is part of that process.

So, there it is, as close to "in a nutshell" as my propensity for verbosity would allow. ?I tried to leave room for discussion.

Finally, I need to correct the record. ?I mentioned in the first installment of this diary last week that I had returned to my hometown about six years ago. ?Afterward, I realized I was wrong. ?In fact, it was a presidential election year then, too. ?So it was eight years ago. ?Wow. ?Where did they go?

Source: http://www.dailykos.com/story/2012/08/01/1115788/-KosAbility-Caregiving-while-Disabled-Part-II

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How to make the perfect salade ni?oise | Life and style | The Guardian

Having spent about two-thirds of my life to date avoiding salade ni?oise I'm taking a deep breath before wading into this subject. It is as contentious as the exact rules of p?tanque or the optimal ratio of pastis to water at l'heure de l'ap?ro, and I feel scantily qualified.

In my defence, when I actually spent some time in Nice and its environs I realised my prejudice was entirely based on the British version of the dish, which regards tinned tuna (my bete noir) as a mandatory ingredient. In the cafes of the Alpes Maritime, however, the constituent parts are far more of a lottery ? and tuna, in my happy experience, is definitely less popular than the diminutive anchovy. As Nigel Slater observes, "whenever I say 'hold the tuna' I am invariably told that I wasn't going to get any anyway".)

In this country, then, as well as the objectionably odoriferous fish, a salade ni?oise will always, always contain hard-boiled eggs, potatoes and French beans ? and perhaps a couple of rubbery black olives. These are exactly the kind of ingredients that provoked the considerable ire of Nice's former mayor, Jacques M?decin, who managed to take time out from sympathising with the Front National to write a Ni?oise cookbook, in part, he says, inspired by the horrific experience, "all around the world' of seeing 'the remains of other people's meals being served under the name salade ni?oise".

"Whatever you do," M?decin begs, "if you want to be a worthy exponent of Ni?oise cookery, never, never, I beg you, include boiled potato or any other boiled vegetable." And, just because the man was convicted of embezzlement and accused of womanising and racism doesn't mean he couldn't make a decent salad. Just ask any chef.

The matter of fish

Gary Rhodes recipe salade niçoise Gary Rhodes recipe salade ni?oise - heavy on the tuna. Photograph: Felicity Cloake

As it's the issue that looms largest in my mind, first I'm going to tackle the issue of fish. M?decin says that traditionally anchovies are a more common addition than expensive tuna, which was saved for special occasions, and that the two would never be used together (although he admits sadly that "nowadays even the Ni?ois often combine anchovies with tuna").

I'm surprised to find that the first few recipes I look at eschew the tuna altogether ? Rowley Leigh, Nigel Slater and Simon Hopkinson all prefer it without ? but finally, I find an exponent in good old Delia Smith, who calls the ni?oise "one of the best combinations of salad ingredients ever invented". And, although I also expect to find lots of recipes calling for seared fresh tuna, as served in what Delia describes as many a "slick restaurant", I actually have to hunt around a bit for one of them too, finally finding one in an old Gary Rhodes book. Perhaps the idea has gone the same way as sun-dried tomatoes and balsamic reductions.

In order to give the fish a fair trial, I shell out for the priciest tinned tuna I can find (Ortiz, which, as well as passing muster on sustainability, I am gratified to later discover, also has a fan in Mr Hopkinson), and enlist a tasting panel of less biased ni?oise fans. I try a bit straight from the can, and it's actually not bad, even when sniffed at close quarters, but in the salad I'm not convinced. It's nice enough, but it has quite a mild flavour which doesn't have a hope against the strident saltiness of the anchovies. Indeed, the majority of my tasters agree it's "a bit pointless" in this context ? so that's tuna out. If you do want to use it, I'd obey M M?decin and leave out the anchovies.

Gary serves his chargrilled tuna with a sort of ni?oise salsa. It makes, I must admit, a very fine supper, but it's not a salade ni?oise ? and chopping up such an expensive piece of fish and tossing it together with the salad would seem like a terrible waste. Anchovies it is. And again, we'll go with Ortiz.

Fruit and vegetables

Delia Smith recipe salade niçoise Delia Smith recipe salade ni?oise. Photograph: Felicity Cloake

Gary and Delia Smith are the only recipes that use potatoes ? waxy little new ones, as in the finest potato salads. I'm unsurprised to find that they're utterly delicious with the anchovies, capers and eggs, but I'm not convinced by them with the tomatoes and cucumber ? indeed, M?decin's diatribe has given me pause for thought.

Although the Provencales aren't averse to the odd spud (see also brandade), you'd be hard-pressed to call them a typically Mediterranean ingredient, and I think they clash with the sunshine flavours of the rest of the salad. A French website I find notes that, all too often, "salade ni?oise" is simply used as another name for a mixed salad ? and however nice potatoes are in a salad, they quite possibly have no place in this particular one. Reluctantly, I ditch the spuds.

On to French beans, again as used by Delia and Gary, and which also have their fans in Nigel Slater and Simon Hopkinson. Rowley Leigh is strongly against them, and David Lebovitz, who proclaims himself a disciple of M?decin on this point, goes for raw broad beans instead. The tasting panel is divided: two of our number come out very strongly in favour of the French beans, while the rest of us like the broad variety.

What is certain is that both add body to the salad, tomatoes and cucumbers being undeniably rather watery entities, so I'm going to sit on the fence on this one and recommend broad beans for as long as you can get the fresh kind. If you really want to make a salade ni?oise at any other time of the year (which I wouldn't recommend, with ripe tomatoes so hard to get hold of in this country at the best of times) go for French beans instead.

Rowley Leigh recipe salade niçoise Rowley Leigh recipe salade ni?oise. Photograph: Felicity Cloake

Lebovitz uses torn lettuce in his salad, as does Nigel Slater, while Delia says she now likes "to abandon [it] in favour of a few rocket leaves". The panel unanimously prefers the salads, like Rowley Leigh's, which contain no leaves whatsoever ? although I serve the Lebovitz salad immediately one taster describes it as "a little bit sad' in comparison with the robust crunchiness of its competitors. Even the peppery rocket seems a bit of an afterthought.

Cucumber is pretty much a constant, apart from in a version by Jean-No?l Escudier in his La Veritable Cuisine Provencale et Ni?oise, quoted by Elizabeth David in French Provincial Cooking, which is a very simple affair of tomatoes strewn with anchovies, chopped green pepper and black olives. I like the crunch it adds ? and the simple refreshment it provides in a dish which, for maximum enjoyment, should be saved for very hot days. Deseeding it is essential however, so it doesn't make the salad too watery, and peeling it in stripes, as Rowley Leigh suggests, is a very easy way to make it look pretty too.

Escudier recipe salade niçoise Escudier recipe salade ni?oise. Photograph: Felicity Cloake

As Escudier's recipe suggests, tomatoes should be a major part of every ni?oise ? and they have to be really ripe. I'm tempted to regard skinning them, as Rowley and Delia suggest, as an unnecessary cheffy faff for such a rustic salad, until I realise that without their skins they absorb even more of the dressing. It only takes a minute in any case. Deseeding them is another must, for the same reason as the cucumber.

Gary and Rowley Leigh use spring onions, Delia shallots, and David Lebovitz suggests spring onions or thinly sliced red onion. The raw shallots are too aggressive, but I quite like the red onion ? the flavour of the spring onion, however, wins on freshness grounds.

M?decin uses green pepper, as does Escudier, which suggests to me it's the traditional choice. Gary opts for yellow, presumably for the flash of colour it delivers, but I prefer the sweetness of Rowley Leigh's red pepper with the saltiness of the anchovies and olives. Rowley also uses radishes, which seem too northern. M?decin suggests small globe artichokes, sliced and added raw, which I'm unable to find ? Nigel's marinated artichoke hearts seem like a clear contravention of the cooked vegetable rule.

The eggs factor

Sadly missed in the Escudier recipe, eggs should be hard boiled, as Rowley Leigh suggests. Hot things in cold salads are not particularly nice, and cold soft-boiled eggs are divisive. One of my tasters sagely observes that they maintain their integrity better cut into wedges, rather than sliced.

The dressing

David Lebovitz recipe salade niçoise David Lebovitz recipe salade ni?oise. Photograph: Felicity Cloake

M?decin, and thus David Lebovitz, dresses his salad with fruity olive oil (local of course). Rowley Leigh and Escudier go for a simple drizzle of red wine vinegar and olive oil, Delia makes a garlicky, mustardy vinaigrette, and Gary mixes finely chopped eggs with garlic and herbs and olive oil. Delia's dressing is too dominant: you don't need Dijon mustard if you have Provencale olives and anchovies (although Delia actually uses English mustard powder). A hint of vinegar is nice though ? Lebovitz's salad tastes a bit too oily without it.

Garlic, however, is an absolute must ? and adding it to the dressing is a more reliable way of doing things than the classic rubbing of the salad bowl trick. I'm also borrowing an idea from Gary Rhodes' salsa ni?oise and finely chopping a few anchovies in addition to the slivers of fish used as a topping; this way you get a punch of gloriously salty anchovies in every bite, which is definitely a good thing as far as I'm concerned. Capers are, I think, optional ? M?decin doesn't use them, but they do work well with the other Provencale goodies in the dish.

A classic fines herbes is a popular addition to salade ni?oise ? Delia suggests chives and chervil and tarragon, among others, a combination also favoured by Escoffier, and she also adds chopped parsley but I finally decide on the basil preferred by Leigh and M?decin ? it puts the final, Mediterranean stamp on the dish.

Perfect salade ni?oise

Felicity's perfect salade niçoise Felicity's perfect salade ni?oise. Photograph: Felicity Cloake

Serves 2

2 eggs
500g broad bean pods or 50g French beans
4 ripe tomatoes
? cucumber
2 spring onions, finely chopped
? red pepper, thinly sliced
50g small black olives, pitted
1 tbsp capers
4 anchovies, cut into slivers
A few basil leaves, roughly torn

For the dressing:
1 small clove of garlic
Pinch of coarse salt
2 anchovies, finely chopped
Small handful of basil leaves, torn
4 tbsp extra virgin olive oil
? tbsp red wine vinegar
Black pepper

1. Put the eggs in a pan of cold water and bring slowly to the boil. Simmer for 7? minutes, then decant into a bowl of iced water. Meanwhile, pod and then peel the broad beans (if using French beans, top and tail them, then cook in salted boiling water until just tender and decant into iced water) and drop the tomatoes into boiling water for 15 seconds, then peel, slice and deseed them. Peel the cucumber in stripes, then deseed and cut into half moons.

2. Make the dressing by pounding the garlic to a paste in a pestle and mortar along with a pinch of coarse salt. Add the anchovies and then the basil, and pound to a paste, adding the olive oil and the vinegar as you go. Season with black pepper.

3. To put the salad together, toss the beans, tomatoes, cucumber, spring onion and red pepper together with two-thirds of the dressing and decant on to a plate. Peel and quarter the eggs and arrange on top, along with the olives, capers, anchovy strips and basil leaves. Spoon the remaining dressing over the salad and serve immediately.

Are you passionate about potatoes, fanatical about French beans, or do you think a salade ni?oise wouldn't dare step out on the Promenade des Anglais without its tuna? Does anyone make it with whatever's in season, peasant-style, and is it a dish that demands expensive anchovies, or will anything from a tin do?

Source: http://www.guardian.co.uk/lifeandstyle/wordofmouth/2012/aug/01/how-make-perfect-salade-nicoise

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Potential defense cuts would skip personnel

WASHINGTON (AP) ? President Barack Obama would exempt military personnel from any automatic defense spending cuts, the White House says amid the congressional clamor for specifics on how the administration would implement the looming across-the-board reductions.

Acting Office of Management and Budget Director Jeffrey Zients said Tuesday what military leaders had been suggesting for months ? the president would exercise his authority under the budget law and spare uniformed men and women.

Zients and Deputy Defense Secretary Ashton Carter were scheduled to testify Wednesday before the House Armed Services Committee on the impending cuts.

"This is considered to be in the national interest to safeguard the resources necessary to compensate the men and women serving to defend our nation and to maintain the force levels required for national security," Zients said in a letter to House Speaker John Boehner, R-Ohio.

"It is recognized that this action would increase the sequester in other defense programs," he added, referring to looming across-the-board spending cuts.

Automatic cuts of $110 billion are slated to hit domestic and defense programs beginning Jan. 2 unless Congress can figure out a way to avert the reductions. The failure of the bipartisan congressional supercommittee to come up with $1.2 trillion in savings set the cuts in motion.

Democrats say the military can be spared if Republicans are willing to consider tax increases for high-wage earners. Republicans argue that the defense cuts could be offset with reductions in food stamps, benefits for federal workers and social services programs like day care for children and Meals on Wheels for the elderly.

With no signs of consensus, the automatic cuts probably will be addressed after the November election in a lame-duck session.

In the three months to the election, Republicans are using the looming reductions in military spending as a political cudgel against Obama, arguing that the commander in chief is willing to risk the nation's security as he uses the leverage in the budget showdown with Congress. Republican presidential candidate Mitt Romney has echoed GOP lawmakers' criticism.

Democrats counter that Republicans who voted for the cuts are trying to wriggle out of last August's deficit-cutting agreement and they must consider tax increases as part of any congressional compromise to stave off reductions.

Among the members of the House Armed Services Committee, 22 Republicans, including the panel's chairman, Rep. Howard "Buck" McKeon, R-Calif., and 18 Democrats voted for the cuts. Thirteen Republicans and seven Democrats, including ranking member Rep. Adam Smith of Washington state, opposed them.

Raising the political stakes, three Senate Republicans ? John McCain of Arizona, Kelly Ayotte of New Hampshire and Lindsey Graham of South Carolina ? spent two days touring presidential battleground states warning of the impact of the cuts on local businesses and jobs. They demanded that Obama negotiate with Republicans and Democrats to work out a solution.

Responding to the announcement sparing personnel, the three expressed frustration with the administration's handling of the issue.

"Rather than coming to the table with Republicans and Democrats in Congress to finally address the issue of budget sequestration, the Obama administration is flailing around attempting to make sequester look less devastating than it actually is. Today's announcement increases the impact of these arbitrary cuts on the readiness of our armed forces," they said in a statement.

Senate Majority Leader Harry Reid, D-Nev., noted that there are "a few Republicans wandering around the country stirring up things on sequester."

He urged them to try to persuade other GOP lawmakers to back tax increases.

Major defense contractors are wary of the impending cuts and debating whether they need to advise employees 60 days in advance of possible layoffs. That would be four days before the election. A law known as the WARN Act says those notices would have to go out ahead of time.

The Labor Department, however, said Monday that federal contractors do not have to warn their employees about potential layoffs from the automatic, across-the-board budget cuts due to kick in Jan. 2. The guidance letter said it would be "inappropriate" for employers to send such warnings because it is still speculative if and where the cuts might occur.

The White House told agency officials Tuesday to "continue normal spending and operations" since more than five months remain for Congress to act to avert the automatic cuts.

According to a U.S. government official, the automatic budget cuts would slash about 10,000 jobs within the intelligence community. The official spoke on condition of anonymity because the numbers have not been made public.

___

Associated Press writer Lolita C. Baldor contributed to this report.

Source: http://news.yahoo.com/potential-defense-cuts-skip-personnel-064840799--finance.html

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